Meta Description: Witness the groundbreaking viewership of IPL 2024, as over 35 crore viewers tuned in for the initial 10 matches. Disney Star’s efforts in enhancing the viewer experience and engaging fans across multiple platforms have resulted in record-breaking numbers.

IPL 2024 has witnessed 16 matches in its 17th season, treating fans to several high-voltage encounters and setting numerous records along the way. With all teams striving hard to secure a spot in the playoffs, the early 10 matches of IPL have shattered all previous records. According to official broadcaster Disney Star, the live broadcast of the initial 10 IPL matches was watched by over 35 crore people.

As per the latest report by the Broadcast Audience Research Council (BARC), the initial 10 matches of IPL 2024 saw a viewership of 35 crore, surpassing any previous edition of the tournament. Even the records set during the COVID times have been surpassed. The watch time for the initial 10 matches has been recorded at 8,028 crore minutes, which is 20% higher compared to the previous year.

The match ratings for the 17th season of the tournament have also seen a 22% increase compared to the previous edition. With exciting matches lined up between 8th and 14th April, broadcasters anticipate a further surge in viewership for the tournament.

Sanjog Gupta, the head of sports at Disney Star, remarked, “We are impressed by the viewership figures for Tata IPL 2024. Disney Star resumed its association with IPL from where it left off last year. Our efforts to enhance the IPL viewing experience through various interactive programs and multi-platform fan engagement have paid off. We are committed to serving sports fans and attracting new audiences.”